The worth while effort(makes all the difference)
A crappy effort is important, since it makes all the difference in the business world. There’s always someone brilliant who appears at the scene of things and makes millions. Then there’s thousands of people who follow, make nothing, and then go onto the “next big thing”. We see this all through history, “business ignorant” people with elusive attitudes towards making money. They’re not stupid people, they just haven’t learned enough about business. They’re money stupid.
I was reading Seth Godin’s blog and I came across this post called “The truth about marketing shortcuts” My Beautiful Laundrette :
If you have a presence on twitter, squidoo, blogs, facebook, myspace, linkedin and 20 other sites, the chances of finding critical mass at any of them is close to zero. But if you dominate, if you’re the goto person, the king of your hill, magical things happen. Tick Tock Lullaby psp The Dark Half trailer
One follower in each of twenty places is worthless. Twenty connected followers in one place is a tribe. It’s the foundation for building something that matters.
Now the rest of the post isn’t completely related to my topic, however this specific paragraph does bring up an interesting point. You can get involved and spread your energy across all of these different areas, yet be worse off than if you just focused on one or a few. Most people have different reasons, some people use Twitter for marketing and others use it for fun.
The point is, when you try to take on all of these at the same time yet only give half effort it’s hard to base your business on something that matters. If you don’t base your business on something that matters, your business simply won’t matter.
Another post on Seth’s blog, “The sad lie of mediocrity”, opened my eye’s to something that I never really thought of before:
Doing 4% less does not get you 4% less.
Doing 4% less may very well get you 95% less.
That’s because almost good enough gets you nowhere. No sales, no votes, no customers. The sad lie of mediocrity is the mistaken belief that partial effort yields partial results.
Just Like Heaven movies Biggest Wednesday: Condition Black dvdrip In fact, the results are usually totally out of proportion to the incremental effort.
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This makes tons of freakin sense. What you put into your business is what you get out of it. How well you take care of your business is how well it will take care of you. Simple. Take care of your business by planting it on something that will last. Running after the next big bubble like pixel advertising or selling pet rocks will set you up for failure.
Instead of running in a different direction every five days, sit down and decide which way to go. Learn what you can, think about it and then make a move. Don’t let your feelings control you when it comes to business, everything is designed to appeal to you in some way.
EDIT: With the econonmy the way it is this year, it’s time to go big or go home!
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Tags: Add new tag, attitude, Business Entrepreneur, effort, fun, get rich, internet, Marketing, money, people, personal, scam, seth godin, spam, technology, work
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Brilliant observations, These days instead of good content people believe in cheap publicity
sadly. What they tend to forget it, good stuff sells regardless.