Organizations of the future have true followers.
“Yesterday’s managers managed people. Today’s managers need to manage things, and lead people.” – Clinton Skakun
Photo: Construction Workers lunching on a crossbeam, 1932
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False Followers
False followers are one time buyers who fall into the snare of buying a product or service that betrays them in the end. Companies that focus on big bursts/one time hits instead of sustainable buyers as David Armano put it. As a consequence of poor or non-existent leadership these types of businesses hold no real value, and completely come crumbling down when one brick is pulled from the wall(in other words, when the jig is up and they cant cover their ass any longer).
Online scams, get-rich-quick schemes, companies with poor customer service, poor quality products etc. are perfect examples of one-hit businesses that require a long line of constant new buyers. They lack the loyalty for long term success because their in the business of manipulation. These endeavorers fail before they even get going.
This type of leadership is visible in politics as well as business. Political icons of the past century such as Hitler, Stalin, Mussolini used illusions and self-image to get into power. Once in power they revealed their true sides and were exposed as tyrants. They came to a bitter end once the Second World War was over. Mussolini was killed and hung by the same people he has oppressed for the decades earlier.
However companies don’t have such a great advantage over consumers. In a planned or authoritarian economy the population may be forced to buy. But real companies can’t flourish from oppressing the same people that benefit them. Nowadays businesses are at the mercy of the buyer. The buyer can ruin a companies reputation or determine its success. Why do large companies spend crazy amounts of money on marketing and positioning? They do it to attract the customer because they know that the better a relationship they have with the customer, the stronger they become as a whole.
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True Followers
People who are excited to be apart of your organization because of the shared sense of common vision and meaning, are true followers. True followers are also leaders. True followers are often fanatics. The fanatics are crazy about being apart of your tribe and so much that they bring in new customers, buyers, team members etc.
As best selling author Seth Godin said it, every company that wants to be successful needs REAL, energized followers who are excited to be part of the “tribe”. Contrary to beliefs of the industrial age, the “blind sheep” or go-fers with no clue of direction are the most counterproductive members of the team. Instead of the highly ineffective approach of “shut up and do what you’re told” there’s a better solution. With the right kind of leadership there’s no such thing as a “blind sheep” or a misguided employee, “tribe member”, what-not.
In the corporate world, this type of leadership gives people room to grow and be themselves. The possibilities are endless because the company’s energy, in terms of teamwork, is also endlessly motivated and passionate about what they do. Peter Drucker was one of the pioneers of the idea that companies need to partner with people. It allows the organization to grow broader and wider. When everyone is free to excel to their own potential, the company grows stronger than it could of the “bureaucratic way” of “do THIS and do it THIS way”. Opportunity is wasted when the system comes between the worker and the company. Although, opportunity’s harvested when the company’s open.
Tags: Business Entrepreneur, corporation, Leadership, management, people, teamwork, technology
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