Like most things, reading about sales and doing sales are two very different things. There are so many different kinds of techniques and methods for closing a sale. Most likely, everything you learn from reading about sales isn’t going to be used on your first few contacts, or first few months in the selling profession. You learn as you go, and in the end there is no right or wrong way to sell, if it works and it doesn’t trick people out of their money.
Here are 3 very quick phone sales tips that I’ve learned in the past month:
1. Sound Important and People Will Listen To You
They say, 55% of your message on the phone or in person is TONE of voice. If you sound like a VIP people will automatically listen to you. If you sound like a worm, anyone will quickly shake you off. The second you get on the phone, you need to sound like you have more important things to do. Almost everyone, and especially those you are behind the desk more than most, can detect neediness in your voice, in the first 5 spoken words.
Don’t sound like Mr. Sales Consultant or Mr. Used Car Salesman from Malaysia, INSTEAD, sound like a CEO or an experienced entrepreneur. These types of people don’t care what anyone thinks of them and you can hear it in their voice. It’s true that nice guys often finish last, so don’t sound like one, or you’ll get treated like one.
2. Rely on Impulsive Behavior
Yes!
Sure!
Yeah!
Ok!
These are the kinds of responses you want from people.
Ask anyone anything reasonably non-threatening like,
“Sure, is a nice day, isn’t it?” they’ll say “YES”
Or, in a sales situation: “Can I send you an e-mail with more information about our packages?”
They’ll either say “Sure!” or they’ll say “Uh..No” and feel really bad about it and you’ll have the enjoyment of listening to them try to explain why they said no, “I…umm…don’t like…or um…don’t need any more e-mail coming to my inbox..ok?” People almost never say no without giving a reason, otherwise they’d sound rude and that just doesn’t do, especially in a B2B situation where I need to uphold their reputation.
3. The Best Voice-mail is The One With Little or No Information
Yeah I know, it’s annoying as hell when someone leaves a message and doesn’t give enough information about why they’re calling. But the thing is, it often works. Don’t pitch to them in a voice mail, 98% of the time they wont get back to you, because they already know why you’re calling and can make the decision right there. Thus, no response. Even if they do want your product or service, chances are they are not going to call you back and ask to get sold. Chances are, they misunderstood WHAT you’re even selling, where you’re from etc.
Again, leaving the right messages comes down to TONE OF VOICE. A message like, “Hey it’s Clinton Skakun from XYZ, I’d appreciate it if you could give me a call back, I’m at 546-435-3456, thanks bye.” with the right tone of voice, is excusable. They will most likely call you back and ask what you were calling about. BANG!