Clinton Skakun

“Read the best books first, or you may not have a chance to read them all.” – Henry David Thoreau

Since the beginning of 2009, I’ve read about 50 books on different subjects in the realm of self-help, business, time management, leadership, teamwork, relationships, blogging & social media and of course, finance.

Most people in my age group, (18-25) wouldn’t touch a book with a ten-foot poll. I find any kind of material on these subjects fascinating! How many more books will I read before next year? Most likely another 50-100. All the extremely wealthy people I look up to say they read at least 10-20 books a year. Most of the wildly successful people I know, read upwards from 40-50 per year. This is 500 by the end of the decade.

After being subjected to thousands of hours of material like this, and keeping such a commitment, you can’t possibly go on living without being effected in some major way.

From personal experience, I would say that reading has not only made me more knowledgeable but also it’s given clarity, a boat load of tools for personal change, and an understanding for “mysteries” in life most people repeatedly get wrong. Reading has given me an advantage over people who are in the dark about certain critical key areas. It’s a fact that you can’t out earn your personal development.

The following are 12 books that have changed who I am!

Believe me, this is a hard list. There are so many books out there that deserve to be on my top 12. And I’m sure within 3 years from now, I’ll have a whole new load of books to add to this list. Everyone who reads a lot has a top X list of books they feel have made a significant change in their life. Take Sid Savara’s list, The Best Personal Development Reading List. Sid has Og Mandino’s, Greatest Salesman in the World,  as one of his top reads. Or how about Vlad’s 6 Personal Development Books That Have Changed My Life. Many of the books on Vlad’s list are on mine as well. Henrik Edberg, a well respected blogger, has read 100’s of books and posted what he believes are the best of the best in the niche, 10 of My Favorite Personal Development Books. He has books by Wayne Dyer, Tim Ferris(author of 4-Hour Work Week) and Ekhart Tolle. We can cut down the time we waste on reading by finding the best of the best.

In time, we all create our own top 10, top 6, top 12 lists and eventually who we are and what we become rests upon what we constantly put into our minds.

1. The Magic of Thinking Big by David Shwartz

One of the first personal development books I ever read and continue to read to this day. Magic of Thinking Big teaches you how to change your attitude, think like a leader, build confidence and destroy fear. Magic of Thinking Big goes into everything from using a big vocabulary to dressing for success. A quick read that is simple enough to be understood by anyone at any age.

2. 7 Habits of Highly Effective People by Stephen R. Covey

A thorough book of timeless principles covering priorities, empathetic listening skills, seeking first to understand before being understood, sharpening the saw. Covey talks about the importance of the inside-out approach and how centering your life around principles is a smart choice. One of the earlier of my personal development reads as well. A book that has helped me create a base for my philosophy for personal effectiveness and proactivity. Stephen R. Covey is probably one of the best authors in his feild. This book will change your view on life and prompt you take your priorities into careful consideration.

3. Think and Grow Rich by Napoleon Hill

If there’s one book you MUST read on wealth and finance, it’s Think and Grow Rich. Even though this book was first published over 70 years ago, the timeless laws will continue to live on for centuries. Think and Grow Rich was based on the Law of Success, a 16 lesson course that goes into much more detail then the actual Think and Grow Rich book. The only reason why I don’t put Law of Success above this book is because I haven’t fully read it yet. If you plan on accumulating wealth sometime in your life, Think and Grow Rich needs to become a permanent cornerstone in your personal library.

Once you start reading the first few chapters, it will be difficult to put down. Napoleon Hill brings up some of the most intriguing topics I’ve ever read. For instance, the concept of the Master Mind group, something which I had heard about before but not understood. I have to admit, one of the highlights of the book was reading the chapter on Sexual Transmutation. This was an eye opener and got me researching how to channel sexual energy into getting more accomplished in one day than I usually could.

Napoleon Hill explains multiple other techniques such as visualization to direct your subconscious mind in guiding you to create wealth in your life. One of the most amazing books, especially for being over 70 years old.

4. The Power of Focus by Canfield and coauthors Mark Hansen and Les Hewitt

Jack Canfield is a well known author of the Best-Selling and largely famous Chicken Soup for the Soul books. Canfield and coauthors Mark Hansen and Les Hewitt became instant heros of mine after I finished reading this. Why did I put this book on my top 12? Well, because it just about one of the best books I can honestly say I ever read. One of the most thorough peaces of material on goal setting, strength finding and staying focused. I have never read such an eye opening book on focus and discipline. Power of Focus is a book you may want to read and re-read, at least every year. This could very well be a complete success manual, even if you never read another book in your life.

5. Men are From Mars, Women are from Venus by John Gray

You might wonder why I list a relationship book as one of the best personal development books I’ve read. Well, because everyone who lives and breathes should read this over and over, own a copy and review it on a yearly basis. John Gray published Men Are From Mars almost 20 years ago and since then has been recognized as the “relationship guru.” Gray reveals some major differences between men and women in their communication and how major disputes and confusion can arise when we’re not aware of these differences. This is not a book on being a “pick-up-artist.” To be honest, relationships are ten times more important than one-night-stands. Pretty much all of us generally have an idea of how to get what we want as far as sex goes. Most of us are poor when it comes to relationships, of any kind.

Half way reading through Men Are From Mars, it dawned on me. If only they’d teach this to kids in High School. If only we were educated to handle relationships (add finance on top of that), education would be worth something.

Men Are From Mars is not only for couples. It can also be a helpful guide to understanding the differences between men and women and what each want and how they go about getting it. This is a great guide for every day life, and the work place, even for solving disputes or for better communication. If you don’t read another book on relationships, this is a good one to start with.

6. Millionaire Next Door by Thomas J. Stanley

Who are the rich, what do they look like? The Millionaire Next Door is a revelation of who rich people really are! For the most part, the book focuses on Self-Made Millionaires. Millionaire Next Door left me both, shocked and inspired. Stanley presents some surprising data revealing the real lives of the every day millionaire.

7. Secrets of the Millionaire Mind by T. Harv Eker

Another must read for wealth accumulation. T. Harv Eker’s 17 lessons of the difference between the rich and poor. “Rich people are committed to being rich. Poor people
want to be rich.” Eker explains that the definition of Poor and Rich people in the context his book are people who Think Rich and Poor.

8. Win Friends and Influence People by Dale Carnegie

Like, Think and Grow Rich, Win Friends and Influence People is another work of art published over 70 years ago that survived the test of time. Carnegie is known as the grandfather of all people skills, a well deserved reputation held long after his death. “Dale Carnegie had an understanding of human nature that will never be outdated.”

I’m not going to tell you what Win Friends and Influence People covers or give you a run down. There are more online reviews on this book than most people have braincells. Carnegie has had a life long lasting effect on millions of people in the world for the past 70 years. This should be one of the first books you read as far as people skills are concerned.

9. Rich Dad Poor Dad by Robert T. Kiyosaki

My brother-in-law lent me Rich Dad Poor Dad when I was 17 and it inspired me to start building businesses. Though this book is simple, to the very depth of the word, it’s a book that should be a requirement for every child to read before they reach High School.

10. Built To Last by Jim Collins

If you’re serious about business at any level, whether you’re an MBA student, or just a regular Joe getting into entrepreneurship, this is a sound read. Jim Collins has authored other Best Sellers like From Good To Great and How the Mighty Fall. I suggest this as a good start to learning and researching the key factors in business longevity and what keeps successful giants successful over many centuries.

11. 177 Mental Toughness Secrets of the World Class by Steve Siebold

Mental toughness is the base of all great achievement and performance. Steve Siebold packs 177 lessons of high performing world-class individuals at all areas of life, whether sports or business, into this one invaluable masterpiece. 117 Mental Toughness Secrets is a road map for correct and clear thinking in your path to high performance and achievement in all areas of life. In short, Steve Siebold has created a profound and inspiring manual to mental toughness and higher thinking.There are few books out there that have the privilege of being an equal.

12. The 21 Irrefutable Laws of Leadership by John C. Maxwell

Seriously, John C. Maxwell has published so many winning books on leadership, decision-making, ethics and everything else a leader should know that it’s hard not to put more of his books up here. The 21 Irrefutable Laws, The Law of the Lid, The Law of Navigation, etc, are the stepping stones to every great leader. Once you read 21 Laws, start on more of Maxwell’s books. Everything he writes has never failed to inspire me. His passion and love for teaching and leadership, and for helping other people change their lives shines through his work. Leaders at all levels and in all positions can benefit from his invaluable and unforgettable lessons on solid leadership. What did I learn from 21 Laws? Strong leadership is not an overnight process, it’s not a decade long process, it may even take you 30 or 40 years to develop yourself as a strong leader.

Concluding Words

Once I started getting into reading really good books I noticed something. My outlook on life, my thoughts, my attitude and the compass of my future, very slowly, started shifting in a new direction. Until a little while ago I never realized the profound impact this has had, not until I listened to something John C. Maxwell said about how books have changed his life, the way he thinks, talks etc etc. Zig Ziglar said, “if you don’t like your output, change your input.”

It’s impossible to dive into the minds of authors like Brian Tracy, Tony Robbins, John C. Maxwell and not become effected in some way, shape or form. This list proves, there is no one book you should read. Hell, read ‘em all! Maybe you read an entire book, and only learn a few new things…but you learn one thing that changes your life forever.

“Show me the books he loves and I shall know the man far better than through mortal friends.” – Dawn Adams

Photo credit by rcameraw

“The most common road to mediocrity is being realistic.” – Will Smith

Ever notice something about realistic people?

… 90% of the time … they’re broke!

Realistic people can’t stand change. Realistic people are usually cynical about change, paradigm shifts, new ideas and anything that clashes with their secure world. Realistic people will snear at you in the beginning … but loose in the end. Realistic people stay stuck in a frame of mind that only exists in usually the past. Realistic people don’t believe they can ever do anything other than what has already been done. Realistic people are mediocre at best.

Who wants to be realistic?

Let me tell you about unrealistic people. The people who make real differences in this world usually aren’t tallying up the odds, and they aren’t coming up with endless reasons why something can’t work. They don’t care what’s realistic. Let me ask you a question, what the hell in this world is realistic? We wake up every day and do things people would have thought were impossible 20-30 years ago. What if you tried to explain the Internet to someone in 1985? You’d probably have been told your brains are fried. Unrealistic things are happening every day. And if you think being realistic is going to create the kind of life you want, you’re sadly mistaken. Even though things are changing so rapidly every day, we still have the time to sit back and decide what is realistic and what’s not. BS! There is no such thing as realistic and there is no such a thing as unrealistic. The only thing that doesn’t change is your belief of what is “suppose” to happen. Only you can change that.

“The 95% of realistic people in this world work for the 5% of unrealistic people.” – Will Smith

The unrealistic people rule the world. Is it realistic to be the chairman of a top Fortune 500 company? Is it realistic to train your whole life to win a gold medal? Is Open Source software outperforming technology giants realistic? It’s scary to think what the world would be like if some of the great inventors of our time would have been realistic people, who payed close attention to the odds against them. We blame this stuff on luck, or someone who had a fluke opportunity. Even success-minded people fall into this trap. But a few of us know this: when you think unrealistically, it opens a new space in your mind that didn’t exist there before, a higher level of thinking. Albert Einstein said that “a problem can’t be solved at the same level of thinking that it was made at.”

Here’s a question to ask yourself: Am I realistic and in what situations am I realistic? Make sure you pay close attention to the answers you give yourself.

Next time someone tells you something is unrealistic, your answer should be … “Compared to what?”

A good belief to instill in yourself is that nothing is impossible if you really want it bad enough and do whatever it takes. Maybe it takes working late and starting early, a sickening work ethic, relentless repetition until it works. Just take someone who has accomplished something, that you would consider, nearly impossible and use them as a role model. What makes your little challenges so hard to defeat? Are you even giving 10% of what you could?

This photo is courtesy of Red Stick Republican’s Rantings
Goal setting is not a one time activity, it’s a skill that, with much practice, can be mastered. Some people set better, on target, goals than others. It can be a very simplistic process, if done right. If you do it wrong you can confuse the hell out of yourself. It pays to learn how to set goals. Thousands of books, audio tapes, CDs, seminars have been made on the topic of goal setting. Avoid reading and listening to ALL of the material out there, obviously you won’t live long enough. Instead get advice from the best selling business and personal best practices authors out there like Brian Tracy, Stephan Covey, Jim Rohn, Zig Ziglar and Tony Robbins just to name a few.

There is really no right amount of goals, some people set 500 a year and other set 2-3, most people set none. Some people like to set small goals so they can check something off every day so they can build up momentum to larger goals. There are also those people who think 20 years down the road before they achieve any of their goals.

I use a system for tracking my progress and just started using it recently. In order for this system to work your goals NEED to follow these guidelines:

Smart Goal Setting Guidelines:

1. They need to be written in the present tense and personal(I–or we if you’re an organization–am/have/own(present tense) …)
2. They need to be measurable(e.g. I have grossed $120,000(specific amount) this year)
3. They need a deadline(e.g. Jan 1st 2011)
4. They need to be specific(WRONG: I have gone on vacation…RIGHT: I have taken a vacation with X in X resort as of June 12th 2010)
5. It needs to be meaningful
6. You need to be clear on how to get there(at least have an idea on the first step or know someone who you can model)

Quick Note: The Best Things Come in Three’s

One is not enough, four is too much to focus on. You should not focus on more than tree goals a month. The fewer goals you have per month, the sharper your focus. There’s only 30 days in a month, don’t plan on changing the world within that time. Three goals is just right. Like I said above, there are no “right” amount of goals. However the less number of goals you have and the more meaningful they are, the surer you can be that you will accomplish them.

The Monthly Review–Be Accountable

What happened if you set goals and never checked the progress? You might not get there. Why? Because it’s easy to stray. It’s easy to set a goal and forget about it in three weeks. This is important: KEEP YOUR GOALS IN FRONT OF YOU DAILY!

SideNote: There is a common opinion in psychology that says that the brain can’t differentiate between internal references(like constructed and remembered images) and external references(things that, in the life out side of you, actually happen and you pick up on through your senses). There’s a major difference between merely reading the words, of the goals you’ve written down, and the seeing and feeling them in your mind before they happen; we know that from many reliable sources, as well as the new discoveries in quantum physics, that say that the subconscious mind is always working to live up to the self concept you choose. When you write down goals on paper your subconscious mind comes up with ways to achieve them, I believe that this is where intuition and bursts of creativity come from. We all know though, that what you focus on expands. When you talk about, think about, and dwell on your ideal future, you begin to find your self working towards it.

Five to ten days before the end of the month do a monthly review on how far you are from your monthly goals. If you set a goal for the 31st and it’s currently the 22nd, review your progress:

CASE 1. Didn’t achieve goal but made progress:

1. How far am I from X goal? (Use some math if there are numbers involved to get a percentage)
2. How much did I do vs. Averages? (e.g. Averages say I need to sell 20 cars to reach my income goal, I sold 16 thus a shortfall of 4)
3. How much harder will I have to work/What will I do differently next time to accomplish this goal in the comming month? (e.g. if I continue to work the same way I’ll continue to get 16, if I follow up more often and take a sales course I might be able to get those extra 4—or just stay later and start earlier)
4. What will I do next week to prepare to acheive this goal in the next month?(Add this to next weeks list of things to do…e.g. Contact more prospective car buyers in the last week of this month that may generate some sales next month.)
5. What is a major constraint(or constraints), that I can leverage, that if eliminated would make all the difference? (You will now focus on eliminating this constraint, brainstorm how to do it and then take action … e.g. get out behind the desk and actually go talk to people who are look at vehicles in the lot.)
6. Due to the Lead* measures, are the Lag* measures leading me to think I’m closer/future than I really am to achieving this goal? e.g. Am I too busy checking the score sheet(Lag) when I should be perfecting my skills(Lead)?
7. What did I do right(what’s the winning strategy), that allowed me to get as far as I have? (focus on what you did right and either do more of it or continue it at least … e.g. Gave out a lot of cards which resulted in multiple calls from certain people interested in buying Hondas)
8. What assumptions did I make this month that may have acted as a constraint to this goal? (e.g. I assumed that it was going to be a good month for vehicle sales, ended up I didn’t work hard enough to find prospects and sat back)
9. Is there a lack of emotional desire to this goal, or mabye mixed feelings? Can I adjust this goal to appeal to my emotions better so as to increase motivation? If not, is this a goal that really matters to me? (If you’ve lost interest in this goal, strike it off the list and save your energy for what you really want.)

If you did achieve your the goal this month ask: What is the winning strategy that I can extract from accomplishment and duplicate over the next few months, years, decades, etc?

*A Lead measure is what Kaplan and Norton call a “Performance Driver”, a Lag measure is a “Performance Indicator”. Lead measures can often be referred to as preventative measures or measures(e.g. changing tires on a car). The speedometer can tell you how fast the car is traveling but can’t predict a flat tire, tending to the tires are Lead measures. The Lag measure will tell you your weight(on the scale) but can’t tell you the driving forces of your weight loss.

I was reading some comments on YouTube that was posted in response to a Brian Tracy video. These people didn’t understand how they could use Brian Tracy’s teachings in their employee jobs. Someone said, “Doesn’t this stuff only work if you’re a boss?” The answer is simple, YES.

Until you’re your own boss or work on percentage increasing your productivity won’t matter a whole lot. All these tapes and CDs and seminars and books on wealth, money, productivity, self development, leadership and marketing are directed at people who have seen the potential of working for themselves. The majority of self made millionaires are entrepreneurs who own a business or make money based on results. If they don’t run their own business they work on commissions. There of course rare cases where you hear of a story of the multi-millionaire firefighters who saved 10% of what they earned and invested it over the period of 20-30 years. And of course you can use leadership principles in any position, whether you’re a janitor or a CEO.

No one’s to say you can never be an employee and be a millionaire. It is possible, but always consider the glass ceiling on your income as an employee. It’s the truth that working for time instead of results will guarantee you almost never become rich, unless you make sure you charge very well for your time. In Alberta anyone making more than 40K a year working at a job will pay so much in taxes that the first 3 months of the year is spent paying taxes. People making 80K a year pay almost half their yearly income in taxes(just slightly exaggerating) and make around just as much as a person earning 40K or less, in yearly income. Is this how the rich are taxed? No…rich people understand that there are legal loop holes around taxes. Rich people understand that business are taxed differently.

Entrepreneurs have a set of priceless tools, it’s called leveraging OPM(Other people’s money) and OPT(Other people’s time). It’s called working smarter and harder instead of working harder with the same level of thinking. It’s having 2400 hours(team of 100 people) a day instead of just 24(individual). Entrepreneurs understand synergy of teams: 1 person + 1 person = mind power of 3 individuals, 2 people + 2 people = mind power of 10, 5 people + 5 people = mind power of 20.

Entrepreneurs are “creatives” who create their own world of income. Employee’s are “straight salary or nothing.”