Clinton Skakun

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Today I read a post First, ten by Seth Godin Love & Sex , a well respected author of 12+ books and an insightful and thought provoking blog writer. He shared an idea that I found really beneficial: find ten people to try your product/startup/business, people that you really respect and likewise respect you. If these people like what they see each of them will tell 10 other people and so on. I found this most interested, mainly because I’ve been using the same approach for PutFeed.com. There’s a few members, some inactive, some eager to get the word out!

But I’ve come to see how important proactive people are to your business, startup, product or whatever. And you gain enthusiastic and passionate members by engaging in their activities and earning respect. In other words, being interested. That’s something you can’t buy with your fancy marketing budget or expensive advertisements. That’s new marketing.

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This is the overall idea of new marketing in Seth’s words:

This, in two words, is the secret of the new marketing.

Find ten people. Ten people who trust you/respect you/need you/listen to you…

Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they’ll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat.

If they don’t love it, you need a new product. Start over.

The last part I may have a problem with. Understand that having people interact with your business respect you IS very very important! However, sometimes people who respect us can drag us down or become the ones who try to peck our ideas down. And so finding ten people may be hard. But it’s a excellent first goal to attempt.

You may talk to 100 people and only get 7 of them that are convinced. But the goal is your first 10. download sweeney todd the demon barber of fleet street movie Like the first goal for wealth is typically your first million, and after that things are said ride differently.

The key is to involve people who are really excited about what you do.

And that said, building a business or brand is about building a positive customer relationship, not merely large numbers.

If you like the idea, you can pass it on via my Twitter or leave a comment.:)borderland divx

A crappy effort is important, since it makes all the difference in the business world. There’s always someone brilliant who appears at the scene of things and makes millions. Then there’s thousands of people who follow, make nothing, and then go onto the “next big thing”. We see this all through history, “business ignorant” people with elusive attitudes towards making money. They’re not stupid people, they just haven’t learned enough about business. They’re money stupid.

I was reading Seth Godin’s blog and I came across this post called “The truth about marketing shortcuts” My Beautiful Laundrette :

If you have a presence on twitter, squidoo, blogs, facebook, myspace, linkedin and 20 other sites, the chances of finding critical mass at any of them is close to zero. But if you dominate, if you’re the goto person, the king of your hill, magical things happen. Tick Tock Lullaby psp The Dark Half trailer

One follower in each of twenty places is worthless. Twenty connected followers in one place is a tribe. It’s the foundation for building something that matters.

Now the rest of the post isn’t completely related to my topic, however this specific paragraph does bring up an interesting point. You can get involved and spread your energy across all of these different areas, yet be worse off than if you just focused on one or a few. Most people have different reasons, some people use Twitter for marketing and others use it for fun.

The point is, when you try to take on all of these at the same time yet only give half effort it’s hard to base your business on something that matters. If you don’t base your business on something that matters, your business simply won’t matter.

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Another post on Seth’s blog, “The sad lie of mediocrity”, opened my eye’s to something that I never really thought of before:

Doing 4% less does not get you 4% less.

Doing 4% less may very well get you 95% less.

That’s because almost good enough gets you nowhere. No sales, no votes, no customers. The sad lie of mediocrity is the mistaken belief that partial effort yields partial results.

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Just Like Heaven movies Biggest Wednesday: Condition Black dvdrip In fact, the results are usually totally out of proportion to the incremental effort.

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This makes tons of freakin sense. What you put into your business is what you get out of it. How well you take care of your business is how well it will take care of you. Simple. Take care of your business by planting it on something that will last. Running after the next big bubble like pixel advertising or selling pet rocks will set you up for failure.

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Instead of running in a different direction every five days, sit down and decide which way to go. Learn what you can, think about it and then make a move. Don’t let your feelings control you when it comes to business, everything is designed to appeal to you in some way.
EDIT: With the econonmy the way it is this year, it’s time to go big or go home!
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