Clinton Skakun

Since the blogosphere started to expand, lot’s of people have found their voice and became professionals in their field. Blogging allows you to reach the audience in a different way. You can experiment, get instant feedback, learn from and listen to your readers.
Since the 90’s(well for me it was a bit later) we’ve all become journalists and authors to a certain extent.
Blogging opens up new opportunities. For some people a simple blog (with a lot of hard work) leads to being asked to speak at an event or appear on TV. For others it’s getting invited to write an article for a popular magazine, or news network. David Armano

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is one the many people who write blogs who have found opportunities through blogging. He’s been asked to write articles for large news networks and appear at various speaking events hosted by Google, O’Reilly, Microsoft and Ad Age. Besides that he has a community of great readers.

For lot’s of people(especially new bloggers) it’s about the money. (We all heard about how blogging makes us rich right?)
However the deeper you get into blogging, the more you’ll realize that blogging is about more than JUST money. It’s actually about the indirect opportunities!

Thing is, enhancing your web presence or letting people know that you’re there can greatly benefit you, either now or in the future. Through journalism you can open doors that you never knew existed.
Your opinion is valuable and your blog tells a lot about you, if you write with passion and not just to improve your SEO. If someone from “high up” admires what you’re doing, an opportunity is created. And so, as I said in a recent post, use a blog to network and open doors. It’s your asset. Treasure it!

I work with a team of people who run a hosting business and provide web design and development services for clients. Their primary source of business that is, new customers and clients, mainly comes from word of mouth. Home Movie movie download accepted dvdrip download Why is word of mouth effective? Well basically because people are more likely to buy or pay for something that a friend recommends, instead of a product or service that a cheap advertisement or stranger tries to push.

Now days word travels 10 times faster than it used to. What with technology it’s not too hard to spread word about something you love…or hate. By leaving an unforgettable impression on clients, customers or who ever else comes in contact with your company you open up new opportunities. Not just to that person, but to whoever comes in contact with them also. In fact it’s easier to get negative word of mouth than positive. That’s because people like to complain a lot…

To demonstrate:

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Think of a company you hate(for whatever reason). NOW, how many people have you complained to about this company or brand? How much it sucks, how crappy it is, the bad service…sound familiar? Chances are you even got creative and came up with some wild exaggeration on how bad the product was or how horrible the service is… This company may have suffered as a cause. Hell, they probably deserve it…but you see what I mean. Word of mouth travels!

The point I’m getting at is: a company that gets people saying good things about them will always have a backup, in the good times and the bad. And companies with transparency will be rewarded with the most loyalty. “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000

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” and in the information this is not an overstatement.

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E-mail is your friend! E-mail is your company’s asset! In fact, you should view e-mail as one of your company’s greatest assets.

Jason Baer at the Convince and Convert blog The Edge of Love download says:

E-mail enables you to communicate with people that have some sort of prior relationship with your brand, and thus should be predisposed to wanting to buy more of what you offer.

And I agree! E-mail has always been a great way to reach individual people. Jason Baer

says that, for your company, e-mail is a “forever tactic” and not a short-term tactic. In order to be more effective you need to connect to your customers personally, and one of the ways you do that is with e-mail. Relevancy is key here and that’s why contacting people you have prior knowledge of should be viewed as long-term. You know about the people you have on your list, take advantage of it.

Because the simple truth is this:
“When people don’t want to spend money, you have to market to them with more personalization and relevancy, not less. If people are afraid to spend, no amount of percentage off is going to change that underlying psychology. Instead, you have to communicate to them individually.”

- Jason Baer

Use e-mail to turn your brand or your company more human.

You can use Twitter to TAKE UP your time, by keeping the world updated on personal junk.

OR

You can use Twitter as a valuable marketing tool, by telling the world what you’re doing for them.

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Who really cares?

Let’s face it. You’re not adding any value to anyone’s time, or yours, by turning Twitter into your personal activity tracking system. Who cares if you’re baking brownies, or going to get gas, or that you have gas?

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Facebook is the king of personal statuses. Why should we go further and make it a full time activity?

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So why use Twitter?
Twitter is a great mini-blogging/mini-updates tool for personal and or business branding. It’s a feed that’s being checked constantly(because it’s being updating constantly).

This immediate interaction provides great opportunities for marketing to your audience.

Thus, it doesn’t waste time(if you use it right)

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So let’s stop using Twitter like a bunch of morons.
Use it to benefit you, or don’t use it @ all.

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If you found this useful, please share with a friend or fellow tweeter…

You can also follow me if you think this post was great – @ClintonSkakun